Gary Vaynerchuk’s dad came to the United States with nothing in his pocket. He worked for less than minimum wage and built up a business, Wine Library, that today sells $50 million a year in wine in a sizeable store in New Jersey.

Today Gary is building on top of his dad’s work and is taking the store global with a video show, Wine Library TV, that gets about 100,000 views a show. I remember when I first saw the impact he was having when I walked into a meeting at Revision 3 and the team was sitting around watching his show and drinking the wine he was talking about.

Here we visited Gary’s store and got more of how he’s using the 2010 web to bash in the skulls of his competitors. He calls it “bringing the thunder.” I call it the most innovative marketing I’ve seen on the web to date. We talked about a range of things from his dad to how he would compete with his show, if someone else had done Wine Library TV and he wanted in on the action.

This is part of our Building43 series of videos. Come over and join the community there, we’re looking for people who are fanatical about the 2010 web and who are looking to help other people and businesses get into this new world.

By the way, I’m a huge fan because Gary has never mislead me and he’s very willing to tell a CEO his/her wine is crap to his/her face (I’ve seen him do it, even after the CEO threw us a party).

Hope you enjoy, tomorrow Rocky (behind the camera producer at Building43) and me are headed to London to find out what’s happening on the other side of the pond with regards to the 2010 web. Join us on Sunday night at a Tweetup in London.

Read more of this story at Slashdot.

Google received some unfortunate news today, with the U.S. Department of Justice formally announcing the investigation of the $125 million settlement Google made with the Author's Guild to pay authors a nominal fee for copyrighted works it has scanned and made available on the Web. The settlement has drawn its fair share of critics, including Jeff Bezos. But Google keeps on plugging away, making its book search better and better.

For instance, Google Books recently launched a plethora of new and innovative features to make the product easier for consumers to use, such as embeddable previews and better in-book search. Today, it added one more useful feature relating to search: a visual cue on the right margin showing the pages throughout a book where a search term appears.

When you search within a book, a page appears in a window, with a scrollbar on the right. Little rectangles will appear in the margin beside the scrollbar to show you where your results are located. When your mouse hovers over one of the rectangles indicating where a search term can be found in the book, you’ll get a preview of the search results and the option of jumping directly to that respective page by clicking on the rectangle.

With the previous search function, it wasn’t as easy to find the exact location of the results in a book. With this simple tweak, Google has improved the visual display of search functions, helping users navigate results in a more organized and efficient way. The DOJ will probably hold that against it.

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From David Plouffe:

Earlier in the week, we asked if you thought we should put the experiences of real American families on the air and online to show why we need heath care reform. The overwhelming answer? Yes.

Thanks to your support, we were able to spring into action and share with America the very personal reasons why we cannot afford to miss this one chance to finally reform our health care system.

I want you to be the first to see this powerful ad. It features real people telling their true stories of lost coverage, watching loved ones go without care, and making the case for why we need reform.

Once you watch this, you'll see what we mean about how powerful these personal stories can be -- and why we need to get them on the air right away.

Will you watch the video now, and then donate $25 or more to put it on the air?

As we speak, Congress is rapidly hammering out the details of the health care bill, and getting this message out now is crucial. Our representatives must understand how strongly we feel about the need for real reform -- and that we need it now.

In the next few days, we must decide how many of these ads we can make, where we can air them, and how many views we can guarantee. The more resources we have, the greater the impact we'll be able to make.

So watch this first video, and then please dig deep with a donation of $25 or more so we can get this ad and others like it on the air and online in key areas across the country.

https://donate.barackobama.com/healthcaread

Thanks for making it happen,

David Plouffe

P.S. -- Over 99,000 people have already donated to power our campaign for health care reform. This is the perfect time to join them, and help us hit our big goal of 100,000 donors for health care.

Here's what Facebook for iPhone 3.0 looks like—pretty nice. Besides the new giant button home screen, you'll be able to actually RSVP to events and create new photo albums. No push yet, but here's the full list:

1. The "new" News Feed
2. Like
3. Events (including the ability to RSVP)
4. Notes
5. Pages
6. Create new photo albums
7. Upload photos to any album
8. Zoom into photos
9. Easier photo tagging
10. Profile Pictures albums
11. A new home screen for easy access to all your stuff, search, and notifications
12. Add your favorite profiles and pages to the home screen
13. Better Notifications (they link to the comments so you can reply)
14. Quickly call or text people right from the Friends page
15. Messages you are typing will be restored if you quit or are interrupted by a phone call

I'm sure Jesus will love being able to finally zoom in on photos. It's coming "soon," but no exact date yet. Later this summer, 3.1 will finally bring push notifications. [Facebook via Inside Facebook]

On Wednesday EFF called the move "outlandish" and "a ploy to squeeze more money out of the mobile phone companies." The advocacy group filed a friend of the court brief with the United States District Court for the Southern District New York this week, which is hearing the dispute between ASCAP, AT&T, and Verizon over whether the telcos have to pay the music licensing body royalties for wireless ringtones. Joining the amicus brief are Public Knowledge and the Center for Democracy and Technology. Meanwhile CTIA - The Wireless Association, to which the big telcos belong, has also filed an amicus brief in the case.

When I first signed up for GrandCentral a few years ago, I lived in a different city. As such, I had a different area code. And that was fine until I moved and Google, which bought GrandCentral in 2007 and subsequently put it on lockdown, prohibited me from changing it. I didn’t think much of it until my GrandCentral account magically transformed into a Google Voice account a few months ago, taking a good service and making it excellent. Unfortunately, I was still stuck with my old number. But now, there’s an option to change it.

The “Change your number” functionality, as spotted today by Boy Genius Report, is great news for users like me. Unfortunately, it will cost you to change it. There’s a one-time $10 fee, which in my mind is well worth it. Best of all, Google Voice will activate your new number right away and still keep your old one active and forwarding to the new one for three months.

What’s also nice is that in picking your new number, you can search by area code and by a word that you want your number to contain. So for example if I search for area code 408 and the word “tuna,” I can get a 408 number that ends in 8862 (”T-U-N-A” on a keypad).

Here are the details:

There is a $10 one-time fee to change your Google Voice number. Here is how it works:

• Pick a new number in the area codes we have.
• Pay $10 with Google Checkout, using your credit card.
• Your new number becomes active right away.
• Calls to your old number will keep coming to your Google Voice account for three months, so you have time to tell everyone about your new number.

We’re still waiting on number portability (the ability to use your existing numbers as Google Voice numbers), but this is a nice start.

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